Benefits of SMS Advertising for Taxi Companies

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Our Bulk SMS Messaging service is a great way for taxi companies to connect with customers.

For example, one day there may be a traffic jam on the main road that will cause delays in service. You would be able to send a text to everyone who booked, explaining the situation and preparing them for the disappointment. Not only is that great service, it also looks professional and considerate. Plus, it saves you the hassle of having to phone everyone individually. You could just send one message saying that taxis are running however many minutes late.

There may also be scheduled bus strikes which will cause more people to want a taxi. You would be able to send a text to regular customers saying something like, “Did you know that on Monday there will be a bus strike? To help you out, we can offer you a return journey from a little as £10.”

Both these are great examples of crucial times when you need to interact with customers. Staying in the know about the conditions on the roads and having the technology to promote your business will surely see an increase in success.

Another benefit of using SMS messaging to promote your taxi company is to let people know the way you operate, i.e. travel before 12pm and get a half price fare. People may not realise that they can get a cheaper ride home before a certain time. Letting them know this will allow you to be seen as a helpful company that puts the needs of customers first.

Here at TextBlue, we can compile a list of numbers for you based on a certain criteria (i.e. people that do not have a car in Stoke-on-Trent) so that you can target potential customers in the area. This means you can send texts such as, “Did you know Green Taxis operate in this area? For cost effective travel, please give us a call on 01782 711111.”

Yout taxi company can also benefit from Short Codes. For example, at peak times when all the booking lines are busy, you would be able to get people to text a keyword (e.g. "Taxi)" to 60777 and you would then have their number stored on the database to call them back. This means you never miss out on getting a customer. You could also take bookings via. text, if you ask people to text your keyword followed by, something like, "17:50 today, from 77 Cole Street, Newcastle to Keele University". Then you could log-in and send a reply, such as "Many thanks for booking a taxi with us. Just to confirm, you would like picking up at 17:50 today from Cole Street, Newcastle and are travelling to Keele University."

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