Benefits of Wi-Fi Advertising for Shopping Centres

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There are many ways that Wi-Fi marketing can benefit Shopping Centres.


This new technology, firstly, allows you to send content to iPhones, Blackberrys, iPods, iPads and android devices, which means that you can target a much wider range of people.


Since these devices also allow you to send content via. Bluetooth, you also get all the advantages of that type of marketing too. For example, you can send a business card to phones that enter the vicinity; storing your business details (i.e. address, phone number, e-mail address) in the person's phonebook for future reference. This way, if someone liked you store, and thinks they would like to visit you again, it would be easy for them to do further business with you.


Many shops in Shopping Centres like to send out special offers and enticements to visitors. This is possible with Wi-Fi marketing because, when people are searching for wireless networks in range, they would find your store and get access to a screen displaying the discount voucher or advert. The great thing about giving discounts through phones is that you would also be able to monitor how many downloads turn into actual sales.

 

Chains of shops may wish to use the TextBlue Networker to broadcast content, such as special offers, to every store they have, so that customers at each store always get the latest up-to-date information. Please check out the animation below:

 


Here are an example of an advertisement we have created in the past:

 


Another benefit is the devices ability to send out calendar reminders. This could allow your shop to send out details of when the next sale or big store event is going to be. Then, when the event is approaching, the person that downloaded the content will be sent a reminder containing all the details they need to know. This is a great way of enticing people back to your store.

 
Bluetooth Advertising
Our Bluetooth Advertising Products start at just £49 + VAT and some of our products have an impressive range of up to an unbelievable 1000 meters or 1KM.


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Irish Short Code

TextBlue now have a Short Code that can be used to receive text messages from people in the Republic of Ireland.


Click here to find out more.