Benefits of Bluetooth Advertising for Shopping Centres
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Bluetooth advertising can benefit Shopping Centres in lots of different ways.
For example, you can send a business card to customers containing information such as the shop address, phone number and e-mail address, which will then get stored in the person's phonebook for future reference. This makes it easier for people to do further business with you and contact you in lots of different ways. Business cards can also contain URLs to the shop website, in case customers would like to buy online - for example, if you do not have the item they require in stock.
Using gif animations you can send out special offers and enticements to visitors. A great use of Bluetooth marketing is to use it to send out discount vouchers, which can then be displayed at the checkout. This way you can monitor how many downloads turn into actual sales.
Chains of shops may wish to use the TextBlue Networker to broadcast content, such as special offers, to every store they have, so that customers at each store always get the latest up-to-date information. Please check out the animation below:
Here are an example of an advertisement we have created in the past:
Another benefit is the devices ability to send out calendar reminders. This could allow your shop to send out details of when the next sale or big store event is going to be. Then, when the event is approaching, the person that downloaded the content will be sent a reminder containing all the details they need to know. This is a great way of enticing people back to your store.
